Tuesday, December 31, 2019

Diabetes Mellitus Is Not A Single Disease - 1047 Words

â€Å"Alright Mr. Smith, I hate to inform you, but yes, you do have Diabetes Type 2.† In 2012, 29.1 million Americans, or 9.3% of the population, had diabetes. Of the 29.1 million, 21.0 million were diagnosed, and 8.1 million were undiagnosed. In 1996 diabetes contributed to more than 162,000 deaths(Lewis 1367). According to, well known, diabetes researcher McCance Diabetes mellitus is not a single disease but a group of disorders with glucose intolerance in common (674). Diabetes mellitus is a metabolic disorder characterized by hyperglycemia (increased blood sugar) and results from defective insulin production, secretion, and utilization. How can us Americans reduce the wide spread of this disease? The first step is to be informed on its complications, and signs so you can avoid accidentally bringing it upon yourself. Non-insulin dependent diabetes mellitus (NIDDM) or type 2 Diabetes is caused by a defect in insulin manufacture and release from the beta cell or insulin resistance in the peripheral tissues. Approximately ninety percent of diabetic patients have NIDDM. Genetics play a big role in the etiology of NIDDM and is often associated with obesity. Usually presentation is slow and often insidious with symptoms of fatigue, weight gain, poor wound healing, and recurrent infection. Primarily occurs in adults over thirty. Gestational diabetes mellitus (GDM) is defined as carbohydrate intolerance, which occurs during pregnancy. Occurs in approximately three percent ofShow MoreRelatedDiabetes Mellitus : A Disease Affecting Multi Organ System1190 Words   |  5 PagesDiabetes mellitus or DM is a disease affecting multi-organ systems due to the abnormal insulin production, improper insulin usage or even both. It is a very serious health problem throughout the world effecting thousands of people.A survey conducted in United States showed that almost 6.2% of the population suffers from this disease. It is a matter of great issue that almost one -third of the population is unaware of the disease. Incidence Diabetes is actually the fifth leading cause of deathsRead MoreEssay on Diabetes898 Words   |  4 PagesDiabetes Diabetes is a chronic metabolic disorder that occurs when the body is unable to produce or respond to insulin, a hormone that allows blood glucose to enter the cells of the body and generate the bodys energy (Ebony, 115). Diabetes is a disease that affects approximately 3% of the world population. In American alone, 10.3 million people report having diabetes, while an estimated 10 million more individuals may have undiagnosed diabetes (Morwessel, 540). The gene for diabetes is locatedRead MoreDiabetes Mellitus And Type 2 Diabetes Essay1301 Words   |  6 PagesDiabetes mellitus, known as â€Å"diabetes† is a grouping of metabolic diseases that present, over a long period of time, levels of high blood sugar. There are two main forms of diabetes: Type 1 Diabetes Mellitus and Type 2 Diabetes Mellitus. In addition to these two, there is also what is called Gestational Diabetes. In all cases, insulin is somehow not doing its job: Insulin is a hormone produced by beta cells of the pancreas, and is needed to allow glucose to enter the cells and produce energy. IfRead MoreDevelopment Of Culture Centered Educational Program For Nigerian Immigrants Essay1566 Words   |  7 PagesKnowledge and Attitudes Surrounding Diabetes Mellitus Name Affiliation Development of Culture-Centered Educational Program for Nigerian Immigrants to Assess Knowledge and Attitudes Surrounding Diabetes Mellitus Introduction Diabetes Mellitus affects 29.1 million people in the United States of America. According to the center for disease control and prevention (2014), minorities have higher rates of disability and death due to diabetes mellitus. Traditional diabetes educational programs have not provenRead MoreDiabetes Mellitus Essay1600 Words   |  7 Pages Diabetes Mellitus Type 2 In Children INTRODUCTION: Diabetes is not a single disease it is a multifactorial group of syndromes all characterized by an increase in the level of blood glucose that occurs due to lack of presence of insulin. Mainly, the less release of insulin leads to excess deposition of glycogen which is a peptide hormone synthesized by the pancreas and plays a role in raising the level of glucose in blood. (Mycek, 2007). Diabetes is usually divided into two types, insulin dependentRead MoreEar Infection: Overview of Otitis Externa1152 Words   |  5 Pagesdeformity and great pain. It is believed that the disease is triggered by an infection in people with an inherited susceptibility to the disease† (Kinn’s). The Orthopedic body system is affected. â€Å"Diagnosing rheumatoid arthritis (RA) in the early stages can be difficult. There is no single test that can clearly identify rheumatoid arthritis. Instead, doctors diagnose rheumatoid arthritis based on factors that are strongly associated with the disease. The American College of Rheumatology uses thisRead MoreDiabetes Mellitus : Type 1 Diabetes1017 Words   |  5 PagesBushaw Diabetes Mellitus: Type 1 Diabetes Research Paper 11/16/2014 Diabetes Mellitus also known as—Juvenile Onset Diabetes, Type 1 Diabetes, and Insulin Dependent Diabetes. It is a chronic autoimmune disease described by high blood glucose levels due to insulin levels being inadequate to maintain normal glucose levels. This research paper will discuss the symptoms and signs, etiology, who it triggers, how it happen, and treatment for Type 1 Diabetes. Symptoms and signs of Type 1 Diabetes are hyperglycemiaRead MoreThe Disease Known as Diabetes1089 Words   |  4 Pages 8.3 percent of Americans have a disease called diabetes mellitus, also known as diabetes. It is characterized by high blood sugar, brought on either because the pancreas is not producing enough of a hormone called insulin, which helps remove glucose from the blood, or because the cells are unresponsive to the insulin that is being produced. Three symptoms that result from this high blood sugar are polyuria, or frequent urination, polydipsia, or increased thirst, and polyphagia, or increased appetiteRead MoreAssessment Of Acute Phase Protein1216 Words   |  5 PagesSupervisor Dr. Khalid Hussein Introduction and literature review: Diabetes mellitus is a metabolic disorder of multiple etiologies. It is characterized by chronic hyperglycemia together with disturbances of carbohydrate, fat and protein metabolism resulting from defects of insulin secretion, insulin action or both.(1) Type 2 diabetes (formerly called non-insulin-dependent or adult onset diabetes) is caused by the body’s ineffective use of insulin. It often results from excessRead MoreInformative Essay on Diabetes1506 Words   |  7 PagesAn Informative Essay On Diabetes Mellitus Diabetes is the seventh leading cause of death listed in the United States. Diabetes is the leading cause of blindness. In 1996 diabetes contributed to more than 162,000 deaths(Lewis 1367). Diabetes mellitus is not a single disease but a group of disorders with glucose intolerance in common (McCance 674). Diabetes mellitus is a metabolic disorder characterized by hyperglycemia (increased blood sugar) and results from defective insulin production

Monday, December 23, 2019

A Rose for Emily by William Faulkner - 712 Words

Symbolism can be something that represents another thing for example the bald eagle of the United States of America represents freedom. Some symbols or objects are trifles things that don’t have any value but some people they think that they have value. There’s a manifold of symbols that represents a lot of things, another example is the Texas flag, the Texas flag has three colors an each one has a meaning the color blue represents loyalty, the color red represents bravery, the color white represents purity, and the big star represents The Lone Star which is a symbol of unity. Symbolism in â€Å"A Rose for Emily† is use in a variety of ways for example Miss Emily she represent the monument and mental illness, mental illness because she killed her own husband.Another character that had symbolism is Homer Barron he represents more than just a simple character, he represents insensitivity because he dint care about another people. An explanation of characters and o bjects that we have seen in the short story â€Å"A Rose for Emily.† The character Emily herself is a symbol of monument. The townspeople see the house really pretty, in the inside it’s really like entering to hell. In the article symbols in â€Å"A Rose for Emily† the author tells us â€Å"the house used to be the nicest houses on the street. Later during the story takes place the house is old and worn in.† Emily also symbolizes mental illness â€Å"she has been lying down on the bed, beside the corpse of her dead former fiancà ©.† SheShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national magazine. The story involved an ol d woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Sunday, December 15, 2019

Multiculturalism the problem today Free Essays

In turn toing the essay inquiry Is Multiculturalism the job now ; I will be reasoning that it is a job now by giving sensible and valid justifications. I will be besides examine the single constructs and definitions of multiculturalism every bit good as touching somewhat on urban civilization, and show how these constructs are represented in today ‘s society with negatively. Harmonizing to Giddens ( 2001 ) civilization is defined as â€Å"the values, ceremonials and ways of life feature of a given group† . We will write a custom essay sample on Multiculturalism the problem today or any similar topic only for you Order Now These values and norms can change and are slightly dependent on societal and cultural influences experienced by a peculiar group. One such peculiar group or civilization I will be looking at are Muslims and the decisions that Tariq Modood drew when measuring the after mat of the bombardments of 7/7. Other such groups or influences can in bend create the outgrowth of farther subcultures within mainstream civilization that can be identified and segmented by elements such as ethnicity, gender and faith, and in bend become subcultures which is defined as â€Å"meaning systems, manners of look or life styles developed by groups in low-level structural places in response to dominant significance systems, and which reflect their effort to work out structural contradictions originating from the wider social context† ( Brake: 1985: p8 ) . Subcultures harmonizing to Blake ( 1985 ) are different from one another because they each consist of three typical basicss they are â€Å"Image – visual aspect composed of costume, accoutrements such as hair – manner, jewelry and artifacts. Demeanour – made up of look, pace and position, for illustration what they were and how they wear it. Argot – a particular vocabulary and how it is delivered to work out structural contradictions originating from the wider social context† . ( Brake: 1985: p8 ) . Most theorist including Thornton ( 1995 ) have the same decision when specifying subcultures ; â€Å"Subcultural political orientations are a agencies by which youth imagine their ain and other societal groups assert their typical character and affirm that they are non anon. members of an uniform mass† . ( Thornton: 1995: p185 ) . When looking at subculture, Hebdige ( 1979 ) acknowledge â€Å"That familiar objects warrant analysis as marks and depositories of organized significances, as much linguistic or ‘pure ‘ ocular signal. Under the conceptual umbrella of subculture, he brings together art, literature, music, manner, and even attitude, and places these on the same analytical plane. ( McRobbie: 1994: p14-15 ) . Multiculturalism is normally defined as the acknowledgment of diverse cultural brotherhoods that applies to the demographic make-up of different topographic points or intuitions. The thoughts of multiculturalism are the interaction of diverse cultural civilizations that need to be respected and valued in mundane life. Pakulsk ( 1997 ) believes that multiculturalism can besides be translated as cultural citizenship, which is a combination of civil, political and societal rights. Cultural citizenship involves others admiting and accepting the demands and differences when set uping equal rights to suit these differences. ( Fulcher A ; Scott: 2007 ) , which besides includes an person to show one ‘s ain individuality, instead than an individuality be forced onto them as society deem tantrum. Harmonizing to the Parekh study ( 2000 ) multiculturalism covers five single facets, which as follow: All persons have the right to be treated every bit, irrespective of gender, coloring material, ethnicity, faith and age. As Britain is a broad and multicultural society it needs to take into history the demands of other spiritual and cultural communities. Persons all have different demands which can non be ignored a unvarying signifier of intervention can non be applied has this will take to favoritism and equality. Each society needs to consistent and respectful of diverseness and alteration. That equal chances and self – development should be for all. The Parekh study ( 2000 ) besides goes on to province that adjust to coherence, equality and diverseness by using three different theoretical accounts the first being the Nationalist theoretical account which is when the province promotes a â€Å"single national culture† ( The Parekh Report: 2000 ) .Whereas the existent theoretical account is based on the fact that Britain is a homogenous society, which it is non because of its many at odds traditions. The 2nd theoretical account is that of the Liberal theoretical account which requires a â€Å"common political culture† ( The Parekh Report: 2000 ) . A difference of both the populace and private domains needs to be acknowledged within different communities, and non merely for the dominant civilization. Where as the dominant civilization is shown through linguistic communication, faith, values and ethical motives, which minorities do non experience that they can take part in as they are made to experience inferior. The la st theoretical account is that of the pluralist theoretical account which focuses on â€Å"cultural diverseness is accommodated in the public realm† ( The Parekh Report: 2000 ) . In the theoretical account alteration and integrating is recognized and non merely tolerated. When specifying urban civilizations we are uniting a mixture of different metropoliss all over the Earth, that have certain behaviors and cultural basicss that are different from persons populating in rural countries. Urban civilization is â€Å"The metaphor for corporate life and the new infinite for researching both individuality and difference ( Jenks: 1993: p189 ) . The word urban is used in the United Kingdom, the United States and Canada to exemplify hip hop civilization or a sub vision of black civilization. Caribbean civilization has â€Å"A distant societal and geographical footing and is the merchandise of a alone historical experience ( The Parekh Report: 2000: p29 ) . But Caribbean civilization has besides been diluted by other cultural influences such as â€Å"East Indian, British, Spanish, Gallic, Dutch, Portuguese and Chinese. It can non be traced back to one set of roots† ( The Parekh Report: 2000: p29 ) . In decision, modern-day Youth civilization chiefly relies on selling and consumerism, without assorted media formats i.e. the cyberspace, magazines, and record labels, wireless Stationss and music telecastings young persons would happen it difficult to emulate persons or follow manner tendencies and remain abreast with the latest technological promotion such as the development of societal networking sites viz. Facebook and Twitter. When the mainstream media is picturing youth civilization, multiculturalism and urban civilization, more frequently than non they are negatively reproduced or sensationalised to derive maximal impact in order to derive readers attending, therefore the positive facets of youth civilization is frequently ignored in favour sensationalisation. One such media mercantile establishment which is rather expert at this negative reproduction is the South London Press which preponderantly highlights violent offenses ( allegedly ) committed by black urban young persons in the South London locality. Then there is the Eastern Eye which is a publication that is circulated in the Asiatic communities of Hounslow and Southall in West London that focuses on ( allegedly ) offense that is committed by urban Asians young persons. This phenomenon could be attributed to market cleavage as publishing houses attempt to aim a specific section of a crowded market place with dwindling readership Numberss in order to derive limited market portion, in my position this effort by print media to derive market portion and increase circulation have resulted in them concentrating chiefly on negative sensationalised headlines and either intentionally or negligently take to disregard positive facets of youth civilization and in peculiar urban civilization. Bibliography Blake, M ( 1985 ) Comparative young person civilizations – The sociology of young person civilizations and young person subcultures in America, Britain and Canada, USA, Routledge and Kegan Paul Inc Fulcher, J A ; Scott, J ( 2007 ) Sociology, Oxford University Press Giddens, A ( 2001 ) Sociology Fourth edition, Cambridge, Polity Press Haralambos, A ( 1983 ) Sociology a new attack, Polity Press Jenks, C ( 1993 ) Culture – Second Edition, Routledge Kidd, W, Kirby, M, Koubel, F, Barter, J Hope, T Kirton, A, Madry, N, Manning, P, and Triggs, K ( 1998 ) Reading sociology, Oxford, Heinemann educational publishing houses Longhurst, B ( 1995 ) Popular music and society, Cambridge, Polity imperativeness McRobbie, A ( 1994 ) Postmodernism and popular civilization, London, Routledge O ‘ Donnell, G ( 1993 ) Sociology today, Cambridge, Cambridge University Press Representations and Youth, available at hypertext transfer protocol: //www.mediaed.org.uk/posted_documents/repsyouth.html The Parekh Report ( 2000 ) The Future of Multi- Ethnic Britain, Profile books Thornton, S ( 1997 ) The societal logic of subcultural capital { 1995 } .In K.Gelder and S Thornton Eds. , The subcultural reader. London, Routledge How to cite Multiculturalism the problem today, Essay examples

Saturday, December 7, 2019

Digital Marketing Strategy of Target-Free-Samples Myassignment

Question: Discuss about the Digital Marketing Strategy of Target. Answer: Introduction As per the study conducted by IBM, Australian business leaders are not as influenced by consumers as other countries. The study reflects that less than 50 percent of customers are been strongly influenced by the digital marketing (Australian Consumers Lack Influence, 2014). A digital strategy is a form of strategic management tool used by the business to address important business issues. A digital strategy is frequently characterized by the relevance of new technologies to accessible business action (Tiago and Verssimo, 2014). This enables effective focus on the growing capabilities to their business. As per the study conducted on the Australian business leaders, Two-third feels that the businesses are getting affected by the weak digital strategy (Chaffey, Smith and Smith, 2013). Target Target is Australias mid-price department store chain with a wide-ranging retail interest across Australia and New Zealand. Target is a subsidiary of famous conglomerate Wesfarmers. The organization is known for its wide ranging retail services which includes food, clothing home ware and digital goods. The brand is known for meeting daily requirements of the local people through a wide range of products. The brand enjoys an effective market place by focusing on audience from different background. Digital marketing strategy Its now a well established fact that the wave of digital commotion will result in the loss of customers, and eventually effect in business failure. Target, Australia is a large and complex organisation. The customers rely on high-quality products provided by them (Ryan, 2016). Target has large business process that involves delivering high quality service and products to customers Australia-wide. The organization has limitations in term of processes. Target Digital strategy is to become a customer centric brand. The super market giant is maintaining huge data, product innovation, better client service and significant promotion. The business organization focus on discovering opportunities and risks that digital can create. For the purpose the company has a well established customer-focused websites, mobile app, ecommerce, social media reach, and advertising. Target is using the social media tools like Facebook to enhance its marketing strategy. Their online website states the organizational objective and focus on stating the mission and vision. Their digital website provides an enthralling experience to the customer. While comparing it to the competitor the brand positioning on the social networking is poor. Woolworths has a better social media presence. They have a coherent digital marketing strategy that are enabling in gaining sustainable goal. (Source: Target Australia, 2017) (Target Australia, 2017) Reasons for failure Target has admitted the fact that their digital strategy is poor to Woolworths. The latter brand understands the need for creating uniqueness in terms of market positioning. When compared to their competitor, Still Target in Australia is not using its digital strategies in a significant way. They have restricted their outreach in terms of social media presence. On the other hand Woolworths has managed to focus on the digital strategies developing an effective plan and procedure. Their digital marketing department is all focused to meet the primary needs growing in todays changing business scenario. The overall purpose is to highlight the functions and capabilities of the organization by bringing forward all the achievements. Digital media is a new age tool that holds a vital place in growth of the business. In order to create a concrete difference it is important to focus on developing stringent digital marketing strategies. This will allow the business in matching up with their comp etition. Digital marketing has a wide reach than the other traditional marketing tools. Although Woolworths is using a digital marketing strategy to allure customers across Australia, but its competitor has a much broader strategies. The failure was due to restricted opportunities explored by the brand. Their brand reach is limited on the digital network (Rajeck, 2015). Competitor brand Strategy Woolworths has an effective with brand strategy. The brand has focused on the digital strategies developing an effective plan and procedure. In order to be competitive brand has a strong social media presence. Woolworths updates the page on the daily basis and posts up food pictures, special offers, and information concerning the brand whereas Target is not so active on Social media. This has accompanied in creating worldwide brand recognition. (Source: Woolworths, 2017) They have a coherent digital marketing strategy that are enabling in gaining sustainable goal. Woolworths has effective market reach through digital strategies. In this way they are efficiently meeting with stakeholders expectations. Woolworths is evidently reinvesting profits in digital. The new online store with big photo buttons, evidently planned for mobile is giving users an amicable surfing experience. (Source: Rajeck, 2015) Recommendations Conclusion To conclude, the report furnishes the need for an effective digital marketing strategy. A digital strategy is frequently characterized by the relevance of new technologies to accessible business action. Target has a wide presence in Australia but it has ineffective digital strategy. Although the brand is trying to become a concrete market leader but it is necessary to initiate an effective digital strategies in order to compete against Wesfarmers. There is a high need to create a strong market position through digital tools by product/market exploration, sales and service etc References Australian Consumers Lack Influence, .2014. Online. Available at: https://www.brandme.com.au/blog/2014/03/australian-consumers-lack-influence/ Accessed on: 12 August 2017 Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge Rajeck, J.2015. How Australia's Woolworths delivers the goods on social. Online. Available at: https://econsultancy.com/blog/66990-how-australia-s-woolworths-delivers-the-goods-on-social/ Accessed on: 12 August 2017 Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Target Australia, 2017. Image. Available at: https://www.target.com.au/ Accessed on: 12 August 2017 Target Australia, 2017.Image. Available at: https://www.facebook.com/targetaus/ Accessed on: 12 August 2017 Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business Horizons, 57(6), pp.703-708. Woolworths, 2017.Image. Available at: https://www.facebook.com/woolworths/ Accessed on: 12 August 2017